ForTheYouth was founded in early 2022. George Pareti (Founder) is an artist, creator, student, and entrepreneur. He also runs an in-house marketing agency, working with a diverse range of clients, from innovative startup companies to local businesses. Through this work, George has collaborated with numerous businesses, creators, and artists to help them achieve their goals. 

Noah Goldstein (Creative Director) is a producer and audio engineer, who brings artist’s ideas to life in memorable spaces. Whether recording in a studio, treehouse, or aquarium, he creates one-of-a-kind environments that inspire creativity and push artistic boundaries.

George and Noah began in Evanston, making music and filming music videos for local artists in high school. Now, they are key figures in Chicago’s music scene.